I feel like this title might be a bit condescending to some but online marketing and eCommerce is such a large part of today’s ecosystem that no business should avoid it! It is often done wrong and with how fast tech can change things, even if it is done right it could all be wrong again in another month. So I’m gonna focus on just a few things, slow changing and easy implementations to help speed up your business.
Please note marketing is the entirety of business from product development to final sales, and more!
This is a first of many articles because I think it will be one of the best ways to start off your marketing strategies. It is also one of the most essential!
If your business has a physical location, this could be your house or a warehouse in the 21st century. Most important it would need to be an actual location for those people to visit, otherwise skip this section! You don’t need a physical location IT IS THE 21st century.
This could however help improve sales as there are some very awesome and easy ways to get a physical location to get noticed online!
Google maps is a great way to get your store noticed, if you are not already on there head over and do that NOW. If you feel it necessary also look at places like yelp and yellow pages as they can help your physical location become noticed. Depending on your product there may also be a store finder with enough prominence to also list your website. Important: do not list your store on every single store or site finder, this is a waist of time!
This will apply awesome to businesses that are not location specific but for any that are you have a few additional options. For non-location specific businesses refer further in this article. Anyhow you can use other local businesses that are not related to your product as a way to point back to your business. Build strong relationships with these people and get them to link to you by offering to give them shout outs as well. Remember social media is the hub of information traffic. Exchange tweet for tweet or facebook blast for facebook blast it is a great way to benefit both parties. Also you can encourage your customers to check-in when they visit your location.
Your online presence can sometimes feel pointless to your customers, this is a bad area you should avoid. Make some online deals exclusive to online arrangements only. This doesn’t mean you have to move product online. Being creative is key for online exclusives. You may feel like you are loosing something by doing this but think about it as an advertisement like budget. It may not be directly profitable but allow you to make future profits stronger and more consistent.
All Businesses (local and online only)
SEO: the Magic of Getting Found
There is a lot on the internet about SEO and a lot of it is smoke and mirrors and not necessarily good practice. One thing to note is keywords are king! Make sure you use relevant words in all written material you use online. Some keywords you will find get used often and others may barely see the light of day, think about this. Why do some get more light than others and engineer your content based off of that!
Revisiting one of the most important tenants of marketing, Networking! Word of mouth is great but word travels faster on the interwebs. Make sure to utilize and not over do the tools at hand. Setup and make sure to produce content for any social media you decide to use, this goes for blogs to. Each is a powerful tool but unmonitored they can be more like a poison than a useful tool. Spreading word is one part but partnerships and relationships are also a big part of this. Connect with others in your industry and bloggers and youtubers to help promote your product. You can approach strangers and make them friends but I would suggest starting with all of your business friends first (if any are established). A big part of networking is expanding who you know and who knows you, that second part is what you want to focus on. GET YOUR PRODUCT NOTICED.
Anyhow I’m just a stranger on the internet so you need to make sure that no growth tactics, like suggested above, pull away from your business’s quality. Do your business your way and break new walls. The most successful businesses have always done something a little different. Make sure to observe those outliers and grow from them but make your own mistakes also!