Marketing 101: the 21st Century

I feel like this title might be a bit condescending to some but online marketing and eCommerce is such a large part of today’s ecosystem that no business should avoid it! It is often done wrong and with how fast tech can change things, even if it is done right it could all be wrong again in another month. So I’m gonna focus on just a few things, slow changing and easy implementations to help speed up your business.

Please note marketing is the entirety of business from product development to final sales, and more!

This is a first of many articles because I think it will be one of the best ways to start off your marketing strategies. It is also one of the most essential!

If your business has a physical location, this could be your house or a warehouse in the 21st century. Most important it would need to be an actual location for those people to visit, otherwise skip this section! You don’t need a physical location IT IS THE 21st century.
This could however help improve sales as there are some very awesome and easy ways to get a physical location to get noticed online!

Google Maps
Google maps is a great way to get your store noticed, if you are not already on there head over and do that NOW. If you feel it necessary also look at places like yelp and yellow pages as they can help your physical location become noticed. Depending on your product there may also be a store finder with enough prominence to also list your website. Important: do not list your store on every single store or site finder, this is a waist of time!

This will apply awesome to businesses that are not location specific but for any that are you have a few additional options. For non-location specific businesses refer further in this article. Anyhow you can use other local businesses that are not related to your product as a way to point back to your business. Build strong relationships with these people and get them to link to you by offering to give them shout outs as well. Remember social media is the hub of information traffic. Exchange tweet for tweet or facebook blast for facebook blast it is a great way to benefit both parties. Also you can encourage your customers to check-in when they visit your location.

Your online presence can sometimes feel pointless
to your customers, this is a bad area you should avoid. Make some online deals exclusive to online arrangements only. This doesn’t mean you have to move product online. Being creative is key for online exclusives. You may feel like you are loosing something by doing this but think about it as an advertisement like budget. It may not be directly profitable but allow you to make future profits stronger and more consistent.

All Businesses (local and online only)

SEO: the Magic of Getting Found
There is a lot on the internet about SEO and a lot of it is smoke and mirrors and not necessarily good practice. One thing to note is keywords are king! Make sure you use relevant words in all written material you use online. Some keywords you will find get used often and others may barely see the light of day, think about this. Why do some get more light than others and engineer your content based off of that!

Revisiting one of the most important tenants of marketing, Networking! Word of mouth is great but word travels faster on the interwebs. Make sure to utilize and not over do the tools at hand. Setup and make sure to produce content for any social media you decide to use, this goes for blogs to. Each is a powerful tool but unmonitored they can be more like a poison than a useful tool. Spreading word is one part but partnerships and relationships are also a big part of this. Connect with others in your industry and bloggers and youtubers to help promote your product. You can approach strangers and make them friends but I would suggest starting with all of your business friends first (if any are established). A big part of networking is expanding who you know and who knows you, that second part is what you want to focus on. GET YOUR PRODUCT NOTICED.

Anyhow I’m just a stranger on the internet so you need to make sure that no growth tactics, like suggested above, pull away from your business’s quality. Do your business your way and break new walls. The most successful businesses have always done something a little different. Make sure to observe those outliers and grow from them but make your own mistakes also!

Learn better and faster!

I am by no means an expert in learning, often times I find myself picking up task easily but I actually have a hard time becoming proficient or keeping up with any skill. So sure maybe if we learn the same thing in the same class room I might be sections ahead of you, but you will catch up AND when we run into each other much later I imagine you will be better equipped with that skill. I’ve however never done anything to gain proficiency in learning – I pick up and put things down more easily than most. Let me start getting to the guts of this article though, I wanna learn better and more and fast! I’ve been doing a little research and I would suggest checking out some leading professionals (or at least some great speakers on the subject).
Great Speakers (I haven’t proved their methods work yet)
Tim Ferriss
Josh Kaufman
Idriz Zogaj
and others….

I haven’t read all of their books, really I’ve only listened to a couple talks the lads have given. I also haven’t applied any of the information in the real world to a scale that means anything! I’m in the process of doing that. However I think I can add to their wisdom (maybe by using it) and point out the amazing amount of learning that comes from learning a new skill.

Learning is… many things! Memorization, making connections, practice, application, faking it, and engaging with others. With that said if we focus our fast learning to become very good at memorization, maybe when we learn in the future we can do it faster or better. This of course could apply to many of the things on that list and a number of them overlap, anyhow my point is learning how to learn the most efficiently might make us very good learners.

Learning language, I have no real expertise in this either. I’ve had many opportunities and studied it into procrastination. I’ve never been successful, however one thing a language learner I’m some what familiar with has mentioned is that “learning language helps you become a better language learner” meaning future languages may come more naturally. This is for a number of reasons of course BUT let us keep in mind that learning will make us better learners, for all future skills we attempt. Also I would argue as a side point learning language might also make us better learners.

Be perceptive: This is not something I really found among the language learning tips, from these awesome experts speakers. This is a large assumption though, that if we can learn to be super perceptive in our day to day we can become better learners. This honestly is a thought I have from detective shows and similar fiction. I’m thinking Psych, Monk, and Limitless. Luckily if one of the early skills we choose to learn is perception maybe our learning will improve in the future.

Honestly I might should now dive into throwing up the things they say back at you (my audience) but I’m just going to encourage you to give each of these speakers some of your time and learn directly from them. If nothing else they are great speakers and it is a joy to hear what they have to say!

Social Experiments

So I have a “weird” desire/goal for my life. Of course I would like to make money to ensure some level of comfort and freedom. My goal in life, however, seams contrary to money making.

Social Experiments “setting up situations or venues in which it pushes normal social situations into something else”.

That would be my definition, or my phrase, although used in very similar situations it has found it’s way into the world thanks to the information age, giving individuals a better platform to discuss and display it. I want to connect people in new and interesting ways, social experimentation, to affect positive change. I have a couple examples of other social experiments to give you a better idea. I would explain further but I think it is pretty self explanatory. I enjoy human interaction, I think, especially when it is beyond common interactions.


Human Library – Simple idea really would be a place where you could check out human beings (engage with them in conversation) instead of checking out books. I would imagine the dewey decimal system would still be appropriate! Also I think it would be important to not employee the people but allow anyone to come and go as they please, or even create a schedule.

Church – This isn’t overly original or w.e. but it is a little different than many other attempts I have seen. I want a place of true growth, that would welcome and invite anyone. This wouldn’t be for only spiritual growth but also education of the scholastic type, think of a makerspace meets college meets something new. Of course it would be in a religious foundation but would allow many different classes and discussions as to not limit it to a particular religion.

Of course I have other ideas but I will save those for a different time! I also hope to dive into the two examples I gave you here in a much more in depth article devoted to themselves respectively.

A great read! Freakonomics
Also you can visit their site, listen to some podcasts, and more!

Christ and Satan Experiments

Today, which by the time this is posted could have been decades past. But anyhow today [the date = 7/30/15] I was in a situation where after a debate I was asked of my heart’s desire. This was shortly after I had walked away from the conversation and I was approached by someone I agreed with, more than others. I replied with the truth in saying “Social Experimentation” and he asked if that is what I had just done. He was referring to the fact that I had played and argued points on both sides of the conversation. I was slightly taken aback and had to admit that my actions would be considered social experimentation.

That kind of “experiment” isn’t really what I had considered as a goal or activity to fulfill my heart’s desires. I guess it is more, of my heart’s desire finding it’s way into my life despite my poor attempts (or lack thereof) to monetize social experimentation. It is really interesting that he was able to see that in how I portrayed my character, it is also kind of nice to know that it is already such a part of me.

I have always been what some call a devil’s advocate, I never cared for that term though. I just think that God’s ideas are more controversial and he has always been a champion of the underdog NOT SATAN. So wouldn’t a better descriptor of people like me be God’s advocate? Either way it can be a nice way to keep a conversation from becoming overly emotional and ignite real thought in it as well.

So have you ever argued both sides of a conversation in order to meet these types of goals? And is this an apt (possibly monetizable) activity to include in my ‘Social Experimentation’?

Please consider looking at my attempts of social experimentation, my desire to monetize it and make a career of it has been, for to long, stopping me from true attempts. I SAY NO LONGER, expect experiments to whatever degree I can effectively pull them off in the near future!

Who Are You?

We are more than what our hands can do, what we look like, and shit that makes us feel bad. I know everything I’m NOT but I can’t be certain yet on who I am or who I amgoing to be. I could only say that I’m a force of nature I believe that we are all just souls with incredible capabilities for feeling emotion and I think we are very privileged in the fact that we can love. It is the only emotion that transcends all dimensions.

Everything around us is literally vibrating and radiating love. I think we are all lost souls, collectively gathering love on an endless journey. With road signs set in a language we can not yet understand. We are all bits and pieces of each other and often times that can be really hard. Because we can always choose not to think about certain people or situations, pushing it to the side; but how can we distract ourselves from ourselves?

When you share energy with another human being – whether it be a one time only, 3AM conversation over text, or a 6 month long friendship full of laughter, being exchanged for choking on rotten words – you will always feel a bit sad and empty after they leave. I believe this is because humans leave spiritual imprints. But I’m starting to wander off onto an entirely different topic.

To try and answer the question “who are you?” I will say this: there is nothing that I need to be. Simply, I am. I enjoy an eclectic variety of things, people, places but none of that I can identify my soul with. I am a mind expander, life experiencer, wanderer, and full of a zillion questions about everything around – and especially within – me. I collect experiences and sometimes along the way I will find a friend or two. I have always been one to believe that when one door closes and another opens that it is perfectly fine to be stuck in the middle. It’s okay to be confused

An Age of Birth and Rebirth

I speculate, in my young age, how often the term “dying art” was used among generations before. I thought I might name this article “The Generation of the Dying Art”. We often find character and meaning in what was lost. We find ourselves in things that also seam lost.

Sure there are many things to keep our idle hands busy, or more idle. We have the beauty of the internet, the convenience of smart devices, and all the strings that come with it. A constant stage for our ideas, a letter already pre-stamped to anyone we have met, and a library comparable only to Alexander’s. If we ever seam ignorant please ask us about what we do know; or better yet ask us about what makes our hearts sing.

Likely our answers will be filled with things that generations before may have considered a ‘dying art’ but not quite dead. We also have the convenience of being driven by things that have yet to be. I enjoy too many things from generations before, yet what truly drives me is something not yet quite experienced.

Check out Social Experimentation to see what sets my heart on fire.

My point being that the internet is preserving many arts once lost or quickly dying. People are discovering those, that is becoming a part of who they are… it doesn’t stop their though! People are also picking up new arts, with digital art, a new kind of photography with social media, programming, and other interesting things yet to be truly discovered. This generation is finding themselves not generally in the old or the new but in both! The ‘dying art’ is dying, I can’t imagine any art form will fade away. Sadly it may find itself among the dusty books of Alexander’s library but eventually they will be dusted off.

This is the greatness in our wide access and with it comes many drawbacks. When you have a pre-stamped letter it is like you have a responsibility to converse with some that you may not care to. When you have all information available to you it may feel wrong to ever leave a book unread. When you have a stage and a crowd always watching, it may feel wrong to stop performing until you have gone crazy. Pressures have realigned themselves and we must learn to deal with it all.

Can we learn to be superheros when we are granted such great super powers? I sure hope so! I imagine the world a much better place when it is filled with heroes. One line to remember “with great power, comes great responsibility”.

Instagram Evolved Past Social Networking

Instagram is something I didn’t have for a long time, primarily because you need a smartphone to use it at all. While that is fairly understandable I still believe it is probably their greatest weakness.

However, I want to discuss some of it’s strengths OR how it has evolved past social networking. It is a platform for sharing pictures, very simply put and that is not quite a social network. Platform is what is dominating the web, not social networks but platforms. The fact that it is a platform means that built right into it’s smooth interface, is an option to share to Twitter, Facebook, and beyond.

Often, I feel like what I am sharing should go to instagram and shine brightly there. I occasionaly want it to also go to my Facebook however which is just one click on the screen.That is just great; it does exactly as it should, lets you share photos however you want. It can be great as a stand alone platform but than is soo much more at the same time.

Without the extra sharing geatures I don’t think it would be the rich social media tool it is. This dynamic is kind of beautiful and a big part of the brilliance that led to the Billion dollar evaluation. It has curated a unique dynamic of it’s own content and brewed it’s own community. Content worth checking out and easily rivals Facebook. Probably why Facebook noticed them as competition at bought them up.

However, I must go back to the fact that it is no doubt thanks to the fact it is a platform to share to Facebook, Twitter and a collection of other places. It also has the nice perk of focusing more on content than friends. I have followed some very interesting individuals, businesses, and other non friend entities. It doesn’t forfeit friends for content though I still see beautiful selfies of my friends: in between, a stranger playing Magic: The Gathering at a peer, glamor shots of a vape shop, and awesome stories behind haircuts.

Magic The Traveling: at the peer 


The Street Barber

This is Ramadan. He is 41 years old with one child. He was first introduced to a life of drugs and homelessness in his youth. Growing up in a family with a father who was a “gangster”, he was surrounded by crime, drugs, etc. His father actually got “sprayed” by shotgun bullets and killed – which he states was because of the criminal activities his dad was involved with. Ramadan’s use of heroin took such a heavy on him that he eventually decided enough was enough, and he checked himself into a rehabilitation centre – which he decided to stay in for 15 months. After leaving rehab he was able to find a wonderful partner. Christy, who was keeping us company while he got his haircut. Unfortunately, he has also relapsed back onto heroin. Together they both decided to do the methadone program and do whatever they can to help each other get better and motivate each other to stay clean. He told me an honest character is the best character to have. Being true to yourself helps with you being true to others and vice versa. His last haircut was butchered so we had to do our best to restyle it as best as possible, as well as give him a face shave. We styled him with a grape flavoured pomade leaving him smelling and feeling extra good. #cleancutcleanstart #thestreetsbarber

A photo posted by Nasir Sobhani (@thestreetsbarber) on

Fully Vaped: Just a Local Vape Shop

A photo posted by Fullyvaped (@fully_vaped) on

  While I can’t go on and on about it’s wonder, it is only an app of course. I was just inspired by the way it connects people, thanks to it’s strong features. Those features which gave birth to many great photos and stories. Also you can check me out, I don’t post much but you may enjoy regardless! @Thaicares  

Yes I vape #VapeAboutIt

A video posted by Tyler Carroll (@thaicares) on

A doodle from the other day #spiderman #spidey #doodle #NegativeSpace #art

A photo posted by Tyler Carroll (@thaicares) on

Business More Than Money

While I may not be a great champion of capitalism I have enjoyed the ideas behind entrepreneurship. I feel like it is so much more than economic transactions. Or rather not just transactions of capital between business owners and customers.

A Business allows you, the owner, to affect the world in a new way. You get to craft a beautiful thing in effort to help someone meet their needs. That entire time you make new connections and impact different lives.

I would imagine most entrepreneurs are called to do a specific type of business, in an effort to monetize a passion of their’s. Some prime examples of these (due to their creative nature) would be restaurants, tech startups, entertainment, and hosting businesses. However passions run deeper than that and lead to businesses like solar energy, wholesale, marketing, and some other not so obviously creative ventures. My point is that entrepreneurship, I believe, is generally in effort to make a passion into a life.

What more can we ask for than to survive not day by day but doing what we love. That is what I am searching for and while business ownership isn’t quite my deepest passion it is more than just an interesting idea. I hope to start at least one business in this life.